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10/04/2005
06:29:17

Subject: Air Filter = Amsoil Nanofiber Technology
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Dakota Air Filter = NEW Amsoil Nanofiber Technology

AMSOIL Announces Absolute Efficiency Ea Air Filters (EaA) with Nanofiber Technology for Automotive and Light Truck Applications

AMSOIL INC. of Superior, WI announces the introduction of a new premium, high efficiency air filter utilizing nanofiber technology with a four year/100,000 mile service life guarantee and superior air flow. Positioning itself to be a world class leader in filtration, the AMSOIL Ea Filter is incomparable in both design and performance.

In lab testing Ea media with nanofibers removed 5 times more dust than the average cellulose filter and 50 times more dust than the average wet gauze media.

Ea media also has 3 times the airflow of cellulose filters and is equal to wet gauze filters at the very low 0.5 inches of restriction. The proprietary Ea media held 15 times more dust than the average wet gauze type filter.

In short, AMSOIL Ea Filters offer superior performance in the three critical performance benchmarks of efficiency, flow and capacity.


_____ _____


Fact: A nanofiber is less than one micron in diameter.
............................... A human hair is 80 microns.

_ _


Nanofiber Filter Media

- Traps sub-micron size particles on the nanofiber surface
- Prevents particles from lodging in the filter media depth


_____ _____
_____ _____

******** 1000 x Scanning Electron Microscope Images ********
_____ Red circles represent the diameter of a 2 micron and a 5 micron particle _____

_ _


What are the Benefits?

Extends service intervals through increased Capacity
Better Capacity than wet cotton gauze or cellulose
Offers a high level of engine protection though Efficiency
Better Efficiency than wet cotton gauze or cellulose
Highest Efficiency rating in the industry
Maintains high permeability or Flow through it life cycle
Advanced “Cleanable” properties and attributes (reusable)
Priced competitive with great income potential
100,000 mile AMSOIL guarantee / Extended Service Intervals
Cost effective / Reduced operation costs
OEM Certified Fitment
Elimination of potential OEM warranty issues
__________________________________________________


You can Request a FREE Amsoil Catalog by clicking below.

Thank You, Steven Roark, Amsoil Dealer # 1061837




Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



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10/04/2005
06:45:52

Air Filter = Amsoil Nanofiber Technology
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To Clarify the Above Pictures ...


AMSOIL Ea Nanofiber Filter Media

_____ _____


Cellulose Traditional Cellulose Media

_____ _____


Nanofiber Filter Media

- Traps sub-micron size particles on the nanofiber surface
- Prevents particles from lodging in the filter media depth

__________________________________________________


You can Request a FREE Amsoil Catalog by clicking below.

Thank You, Steven Roark, Amsoil Dealer # 1061837



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



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10/04/2005
06:53:53

Air Filter = Amsoil Nanofiber Technology
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... and the PROOF is in the CHART ...

_ _

__________________________________________________
__________________________________________________


You can Request a FREE Amsoil Catalog by clicking below.

Thank You, Steven Roark, Amsoil Dealer # 1061837



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



dontbuy
Dodge Dakota
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10/04/2005
09:53:54

RE: Air Filter = Amsoil Nanofiber Technology
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replaced the really dirty air filter in my dads 96 ram 2500 diesel with one of these amsiol filters and the new filter was worse than the extremely dirty old one. turbo couldnt even suck enough air through to spool up. amsoil wouldnt take it back once we took it off. they have poor customer service. stick with k&n.



N56629
Dodge Dakota
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10/04/2005
10:42:30

RE: Air Filter = Amsoil Nanofiber Technology
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The only way to get both better filtration and more airflow is to increase the surface area. The Amsoil filter doesn't do that so you can expect a decrease in performance and a possible increase in engine longevity.

So for most of us that means that Amsoil filters SUCK!



DSW
Dodge Dakota
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10/04/2005
12:22:28

RE: Air Filter = Amsoil Nanofiber Technology
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Sorry Steve, but I'll agree with the bad customer service comment. I went into an Amsoil DC and the guy behind the desk kept flipping me a huge attitude.


Me- Yes I would like a case of 5W40 European oil,

Mr Rude- What's the part number for the oil?

Me- I don't know the P/N, but I need 12 bottles of 5W40 Eropean oil, plus, xxx, xxx, xxx

Mr Rude- Well if you don't know your P/N's how am I supposed to get you your oil. We have many different grades of oil that come in quarts, cases, 2 1/2 gallon bottles, 55 gallon drums so you have to know the P/N for the oil you want.


I felt like telling the "Oil Nazi" to stop pitching me an attitude becasue he didn't know his product, but I figured he might be having a bad day. 6 Months later the same guy confirmed that he is an Oil Nazi, poor attitude, poor customer service, drives the customers away.

Felt like I was entering some kind of elitist country club while walking through the doors of the local Amsoil DC.......



?????
Dodge Dakota
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10/04/2005
13:01:32

RE: Air Filter = Amsoil Nanofiber Technology
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what makes European oil better than American?



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10/05/2005
06:51:29

Air Filter = Amsoil Nanofiber Technology
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DSW,

Sorry that you had a bad experience at one of the Amsoil Distribution Centers. If you can give me his name and the location, I will report him to corporate.
__________________________________________________


If anyone feels that they have had bad customer service,
...... please let me know and I will address the problem.
__________________________________________________


European Oil = ACEA vs. API

European ACEA oil standards are much higher than what the minimum API requires.
__________________________________________________


Thank you,

Steven Roark, Amsoil Dealer # 161837



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



clavos
Dodge Dakota
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10/05/2005
23:22:10

RE: Air Filter = Amsoil Nanofiber Technology
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Not even close to k and N and no warranty. Just like amsoil snake oil.



DSW
Dodge Dakota
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10/05/2005
23:49:52

RE: Air Filter = Amsoil Nanofiber Technology
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I don't remember his name, but it was at the Las Vegas DC. 3 strikes and your out,,, we'll see how the attitude is in a couple of months when I need some more oil.

Thanks for the support though!



?????
Dodge Dakota
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10/06/2005
08:51:47

RE: Air Filter = Amsoil Nanofiber Technology
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wow! thanks for the reply. I'll have to check into it.



Repeat
Dodge Dakota
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10/06/2005
09:34:26

RE: Air Filter = Amsoil Nanofiber Technology
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If you change your oil every 3-5K religiously and use SynBlend or Full Syn oil, there is no reason to spend wasted $$$ on something like Amsoil. Same with the filters.

Only difference may be if you are into racing your vehicles. I have never had (and I repeat) never had any engine problems by following what I printed in the first paragraph. I get 21 mpg on my '01 Dak, 4.7 by using Valvoline Synblend 5W30 and a K&N drop in (the filter was in the truck when I bought it used, so no sense in changing to something different). My oil is never sludgy or burnt looking/smelling. I just can't see wasting money on stuff that claims to be better. My personal opinion, but if someone thinks the other stuff is good for them, that's their opinion too.



3peat
Dodge Dakota
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10/06/2005
09:55:08

RE: Air Filter = Amsoil Nanofiber Technology
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Why would you waste the money on a semi-synthetic or synthetic-blend oil? 1/2 of your oil is low grade chit.

Amsoil is only marginally higher than Mobil 1, Castrol Syntec and other full synthetic oils. so your high cost argument doesn't float. Yeah, it might cost $7/qt at shops, but they will gouge you for anything.

Heck you could get 21MPG by filling your truck with the cheapest $.99/qt oil out there, doesn't mean the engine is protected.



Hmmmmmmmm
Dodge Dakota
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10/06/2005
10:46:25

RE: Air Filter = Amsoil Nanofiber Technology
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"Why would you waste the money on a semi-synthetic or synthetic-blend oil? 1/2 of your oil is low grade chit."

It's always nice to hear from people that don't know what they are talking about. Probably half of the general aviation fleet uses Aero Shell semi-synthetic oils. My plane easily goes 2000 hrs between overhauls. At an average of 130mph that is 260,000 miles without so much as a hic-up.



Repeat
Dodge Dakota
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10/06/2005
10:48:32

RE: Air Filter = Amsoil Nanofiber Technology
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how can you say it's not protected? Read my post again. I have never had any engine problems whatsoever. I have 112K on the engine; no ticks, no pings, no weird noises, no problems. Why would I spend $7 quart if I'm getting that kind of protection at a cheaper price?

But then again, I've never abused my truck either. Most are highway miles during work. Of course it is probably cheaper for me to change my oil than most, since the bro-in-law manages a parts store, but even if he didn't, I'd still go the route I have been.



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10/06/2005
11:24:54

Air Filter = Amsoil Nanofiber Technology
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Remember to compare Apples to Apples when comparing motor oils.

Are you looking for a LEADER or a FOLLOWER?

ExxonMobil Follows AMSOIL into Extended Drain Market ... repeat ... FOLLOWS!

** Amsoil Extended Drain (25k miles) vs. Mobil1 Extended Drain (15k miles) **

Since I am always getting berated regarding Amsoil's prices ... please take note that AMSOIL products are available for less.

The suggested retail price of the top oil in ExxonMobil’s new line, Mobil 1 Extended Performance, is $5.79 to $5.99 a quart. That’s right in line with AMSOIL 5W-30 and 10W-30, which retail for $5.95 a quart. By registering as an AMSOIL Preferred Customer, customers pay only $4.85 a quart, and even less when purchasing by the case. FYI ... most retailers are selling the new Mobil1 EP (Extended Drain) for $7.99 +/- per quart ... $2 more than the Amsoil I recommend for Dodge Dakota's, AMSOIL 5w-30 and 10w-30

__________________________________________________

Motor Oil Technology

Motor oil technology has gradually progressed since the days of the earliest automobiles. In those days, standard motor oil drain intervals were between 500 and 1000 miles, and motorists had to switch viscosity grades with the changing of the seasons. The development of oil filtration and additive technology in the 1930s allowed drain intervals to increase to 2000 and later 3000 miles, while the development of viscosity modifiers in the 1940s allowed the formulation of multi-grade oils that could be used in both hot and cold temperatures.

According to AMSOIL Vice President Alan Amatuzio, the introduction of ExxonMobil extended drain oil is long overdue. "While AMSOIL INC. has certainly proven that extended drain intervals provide valuable benefits," said Amatuzio, "the fact that ExxonMobil is finally saying the same thing brings the message to even more people. ExxonMobil's move is significant in that more consumers will now recognize AMSOIL as the pioneer in extended drain oils and will benefit from the advanced technology we introduced 33 years ago."
__________________________________________________

Mobil1 Extended Drain Oil

ExxonMobil recently announced a new line of motor oils recommended for extended drain intervals.

It was only a matter of time before another company followed the path forged by AMSOIL over 30 years ago. Some motorists may recall that Mobil also followed AMSOIL into the synthetic motor oil business, introducing its synthetic motor oil several years after AMSOIL. The technology for extended oil drains is obviously available, but until now, the major oil companies have had other agendas. Marc Graham, who is president of Pennzoil-Quaker State-owned Jiffy Lube International, was quoted in a 2001 Lubricants World interview as saying, “At [PQS] we use a number internally that if we [shortened the drain interval] by 100 miles [for each car serviced], it would mean an additional $20 million in revenue for the company.” He also explained that “if we could move our customers to get one more oil change per year, it’s worth $294 million for the oil change alone and $441 million in revenue, when you include the ancillary products and services customers typically buy along with the oil change.”
__________________________________________________

Mobil1 and their discontinued 25k motor oil

Mobil backed off 25,000 mile oil change intervals in 1974.

Mobil briefly recommended 25,000 mile oil drains in the 1970’s. It’s not difficult to figure out who they were trying to compete with. AMSOIL was the only other company offering synthetic motor oils and recommended 25,000 mile drain intervals. However, it may be that because vehicle manufacturers weren’t yet comfortable with extended drain intervals, Mobil retracted its extended drain recommendations and simply recommended motorists follow the intervals specified in their vehicle’s owners manual. Of course, traditional oil change recommendations also allow Mobil and other motor oil companies to sell a lot more oil. Everyone wins but the customer.
__________________________________________________


AMSOIL stands apart from the competition.

AMSOIL has always formulated its products to be the absolute best, continually researching ways to make its already outstanding products even better. Other oil companies, however, are beholden to shareholders, and one could speculate that their incentive is to maximize profit. They formulate oils down to a price, rather than formulating them to be the best they can be. Then, they price their products to maximize profits. In addition, AMSOIL has 33 years of experience blending premium extended drain synthetic oils. That’s 33 years worth of proven performance in the field.

A close look at ExxonMobil’s new long drain motor oil line reveals that two are petroleum based, one is a synthetic blend and only one, Mobil 1 Extended Performance, is a full synthetic. The petroleum based products are recommended for 5000 mile drains, the synthetic blend for 7500 mile drains and Extended Performance for 15,000 mile drains. However, a look at the fine print reveals that ExxonMobil is still recommending drivers follow the oil drain recommendations listed in their owners manuals during the warranty period. AMSOIL synthetic motor oils are recommended for 25,000 mile or one year drain intervals in both new and older vehicles. The AMSOIL warranty stands behind this recommendation.
__________________________________________________


AMSOIL has recommended 25,000 mile/one year drain intervals since 1972.

AMSOIL delivers the highest quality lubricants on the market. It’s the AMSOIL identity, and it’s what customers expect. Al Amatuzio coined the phrase “extended drain interval,” and from the beginning, AMSOIL synthetic motor oils have been formulated for extended drain intervals.
__________________________________________________

Vehicle manufacturers are pushing for extended oil drain intervals.

Vehicle manufacturers in Europe have been recommending extended oil drains for years. In fact, the average drain interval in Europe is 10,000 miles. Vehicle manufacturers in the United States are definitely coming around to extended oil drains as well. Most owners manuals from recent model vehicles recommend 5000 to 7500 mile oil drain intervals. In addition, oil life monitors have become increasingly common on today’s vehicles, allowing and encouraging motorists to increase drain intervals up to 12,000 miles, even when using conventional oil. Vehicles equipped with an oil life monitor no longer recommend oil changes based solely on mileage. The system measures engine operational data such as temperature, revolutions and speed to determine when the oil is nearing the end of its life.

The motor oil industry is faced with the extended oil drain interval issue.

The success of oil life monitors has posed a threat to motor oil companies who insist oil must be changed every 3000 miles. It becomes increasingly difficult to maintain this position when vehicle manufacturers are recommending significantly longer intervals with the use of their oil monitoring systems. This is no doubt one of the reasons ExxonMobil finally introduced a line of long drain motor oils.

AGAIN --- AMSOIL products are available for less.

The suggested retail price of the top oil in ExxonMobil’s new line, Mobil 1 Extended Performance, is $5.79 to $5.99 a quart. That’s right in line with AMSOIL 5W-30 and 10W-30, which retail for $5.95 a quart. By registering as an AMSOIL Preferred Customer, customers pay only $4.85 a quart, and even less when purchasing by the case.
__________________________________________________

You can REQUEST A FREE AMSOIL CATALOG by clicking below.

Thank You, Steven Roark, Amsoil Dealer # 1061837



Steven Roark , Amsoil Dealer , Proud Sponsor of www.DodgeDakotas.com

AMSOIL Synthetic Motor Oils, Lubricants, Filtration, and Truck Care Products



Baaaaah
Dodge Dakota
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10/06/2005
12:52:07

RE: Air Filter = Amsoil Nanofiber Technology
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Doh!!! Another load of crap! HAHA
"Are you looking for a LEADER or a FOLLOWER?"




N56629
Dodge Dakota
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10/06/2005
13:11:58

RE: Air Filter = Amsoil Nanofiber Technology
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Who is stupid enough to go 25k between oil changes? Nevermind, I think I already know the answer.



Repeat
Dodge Dakota
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10/06/2005
13:21:05

RE: Air Filter = Amsoil Nanofiber Technology
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Thank you N56629.

I don't care how good someone says the oil is and I don't care if they say you can change the filter but you don't need to change the oil.

Is that used 25k oil as good as the new oil I put in at 3-5K intervals? NO NO NO




T_Fish
Dodge Dakota
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10/06/2005
16:30:13

RE: Air Filter = Amsoil Nanofiber Technology
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I use Amsoil and have since 1987

Amsoil is 25k miles or one year, whichever comes first.
If you drive 25k miles per year it's mostly highway
which is easier on the engine. Simple logic!

Do I change my Amsoil at 25k miles? NO!

Oil changes are about every 12k, and I feel better driving 12k miles on a 25k mile oil than I do driving 12k miles on a 15k mile oil. Logic dictates that additives would be better if an oil is rated at 25k miles vs 15k miles.

Since 1987. 100's of thousands of miles. No problems!

Go Amsoil

You are the LEADER




N56629
Dodge Dakota
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10/06/2005
16:56:04

RE: Air Filter = Amsoil Nanofiber Technology
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Using cheap oil since 1965 and well over 1 million miles. Currently have two vehicles with 200,000 miles each.

Thank you Wal Mart for the cheap oil and Fram filters that have given me so many trouble free miles.



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