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04:30:38 - 04/25/2024
General Dakota Board
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Ryan Kane
Dodge Dakota
6/04/2001
14:43:54
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 Subject: Dakota's vs. Toyota T100's
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Why is the Dodge Dakota the ONLY mid-sized truck on the market today? Why did Toyota get out of that market and go with the full sized Tundra?
Could they not compete? Or did they just use the mid sized class as a springboard to the fullsized class??? I was just wondering if you guys knew why nobody else makes a midsized truck....kinda makes me wonder.....
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y22man
Dodge Dakota
6/04/2001
15:53:52
| RE: Dakota's vs. Toyota T100's
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Have you ever seen a full sized truck next to a dak or a tundra(T100). It is a smaller truck. They can not haul as much either. errrr they can as much as a half ton, but I would not like to try to stop with it. And get this the 4 door dak is rated a full sized truck. That is the one that has me puzzled.
Jay
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Dan Gruber
Gen III
6/04/2001
18:54:46
| RE: Dakota's vs. Toyota T100's
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You'll notice that Dodge doesn't have a compact truck, but all the other manufacturers do. As with developing any product line, it all boils down to money. It wouldn't make economic sense for Ford, Chevy, etc to develop a mid-size truck to slot in between their compacts and their full-size trucks, unless they got rid of the top-end compact trucks or the bottom end full-size. Dodge simply made their "compact" (Dakota) bigger than the competition's compacts. Pricewise, all the compact trucks max out at around the lower mid-point of their full size counterparts (Dakota included, except for maybe a loaded QC 4X4). Those people that buy trucks for personal use and for a "style statement" (most people on the road today) buy them for features and price, with brand loyalty thrown into the mix. Why throw something in the middle that would most likely steal sales from both the compact and full size lines?
Toyota killed the T100 because it couldn't compete in the market of personal-use trucks. Why? It was priced near a domestic full-size, hauled only a little better than a compact, had the power of a compact, and its styling was...how shall I put this kindly...dull beyond belief. That combination is a marketing disaster. You'll notice that the new Tundra is priced a bit under an identically equipped full size domestic, has the power of a full size, hauls like a full-size light duty truck, and its stying is much better. Marketing success.
Dan
2000 CC SLT 4.7 4X4 Auto 3.55 LSD
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